Stop Competing on Price.
Become a Category of One.
You're already the best option. Your ideal clients just can't tell yet.
Apply to See if This Is a Fit →You sign a new client within 90 days or you get a FULL refund.
Right now, your ideal clients can't tell the difference between you and any other agency.
It's not because your work is the same. It's because your positioning is.
From the outside, you're identical.
So they compare you on price. And you either discount to win - or lose to someone who DOES discount.
This is The Service Menu Trap.
There are agencies charging 3x more than you for the same work. They're not better. They just stopped listing services and started naming the specific problem their niche faces.
The fix isn't more marketing. It's owning the problem you solve.
There's a simple playbook the top agencies run. It has 5 steps:
- 1Name a specific problem this niche faces.
- 2Show them what the problem costs if they don't fix it.
- 3Name the solution - and make it yours.
- 4Prove the solution works with real results.
- 5Put it in front of the exact right audience on repeat.
This isn't theory. It's what brought you to this page.
You saw a LinkedIn post. It named something you've been feeling. You clicked. You're still reading.
That's the system. Working on you right now.
When you position this way, you stop pricing based on the service you offer and start pricing based on the value you provide. That's how agencies charge 3x more for the same work — and never get questioned on it.
30 minutes · No pitch · No pressure
How It Works
The Positioning Deep Dive
We spend the first week pulling your expertise out of your head. Your niche, your best clients, the problem you solve better than anyone, and the mistakes you see your market making. The output: a positioning document that names your client's problem better than they can.
The Full Build
We build everything around that positioning. Your landing page. Your LinkedIn content. Your audience targeting. Your ad campaigns. Your booking flow. By the end of week 2, every asset is live and every campaign is ready to launch.
The Launch
LinkedIn ads go live. Not because LinkedIn is magic - but because it's the most efficient delivery vehicle we've found to put your message in front of the exact right buyers on repeat. The ads don't do the selling. The positioning does. LinkedIn just moves it into their feed.
Management
We manage everything for the next 90 days. Creative refreshes, audience testing, copy iteration, performance reporting. You stay focused on delivering work. We stay focused on filling your pipeline.
The outcome: prospects who book calls already convinced. Zero price objections. A pipeline that scales without referrals.
At least one new client in 90 days - or we refund the full fee.
I built this for myself before I ever offered it to anyone else.
Every number below is from our own LinkedIn ads dashboard.
Industry average: $8-15 per click, 0.4% CTR. Our system: $0.46 per click, 4.3% CTR. Not because we run better ads - because we run ads that make one type of person feel understood.
30 minutes · No pitch · No pressure
The Guarantee
At least one new client in 90 days
Or we refund our FULL fee.
No questions asked
No one else guarantees a signed client. Most won't even guarantee a booked call.
We guarantee revenue.
That's why we're selective - we don't take on engagements we're not confident we can deliver.
If the niche isn't right, the results aren't there, or the market is too small, we'll tell you on the call.
We'd rather turn you away than have to refund your money and waste our time.
Case Study Engagement
We're taking on 5 agencies to refine and document this system.
Standard pricing is $9,000. For our first 5 case study clients, it's $5,000 in exchange for:
- A 60-second video testimonial once results are in
- Permission to use your results and brand name (stats, screenshots, ad creative, landing page etc.) in our own marketing: YouTube, landing page, case study write-ups
Everything is built in 2 weeks. Managed for 90 days.
Positioning, content, landing page, audience, campaigns - fully deployed.
One client typically pays for this multiple times over. If we move forward, you sign a new client within 90 days - or we refund our FULL fee.
This is for you if:
- ✓You're doing $50K+/month and ready to take on higher value clients
- ✓You serve one or more verticals where you've gotten great results
- ✓You're tired of competing on price with agencies that deliver worse work
- ✓You know your clients well, but they don't seem to see it before they sign
This is NOT for you if:
- ×You're still figuring out your offer or finding product-market fit
- ×You don't have proven results in at least one vertical
- ×You're not ready to invest at least $1k/mo in ad spend
- ×You need revenue this week, not this quarter
I'm Vlad Gvozdic.
I run a cold email agency called Leadhunter - we help B2B companies fill their pipeline with qualified leads. Typical outbound agency that I'm sure you've been pitched by in the past.
I've always been obsessed with what makes someone stop, pay attention, and say "this is for me." Not the tactics - the psychology. Why do some agencies charge 10x more for the same work and never get questioned on price? The answer is always positioning. If you can name someone's problem better than they can, you don't need to sell them anything - they already know they need your solution.
I used that principle to build my own LinkedIn ads. Instead of running generic ads that said "we do lead gen," I named a specific problem for a specific audience - video production company owners - and wrote content that made them feel like I was reading their mind.
From just $3,100 in ad spend across 8 months. Metrics that shouldn't exist on LinkedIn.
Then something interesting kept happening. People would get on my calls and say:
"Your LinkedIn ads are amazing - how are you doing THIS?"
So I productized it into Category of One. Same system. Same principle. Built for agencies who already have a niche and proven results but can't turn that expertise into a client acquisition engine that doesn't depend on discounting to win clients.
30 minutes · No pitch · No pressure
Frequently Asked Questions
Stop competing on price.
Become a Category of One.
At least one new client in 90 days - or we refund our FULL fee.
Apply to See if This Is a Fit →At least one new client in 90 days - or we refund our FULL fee.